What is copy, and what do copywriters do?
Copy is all of the written material produced by your business, for your customers. Whether it’s a social media post or a billboard advertisement, copy has the potential to influence customers – for better or worse.
A copywriter is someone who comes up with the written material you use to market your business and connect with your customers. Professional copywriters know how to appeal to your target audience and boost your business. Any business – big or small – can benefit from enlisting the services of a good copywriter.
Should I worry about copywriting for my small business?
Absolutely! If you run a small, local business, you know that standing out from the crowd is essential to bringing in new customers. Often, your written material is the first impression customers get of your business, be it a Facebook post, your website or a printed advertisement. They may only spend a few seconds reading; this means your words need to compelling and perfectly crafted.
Edited by Wilde consults with clients to best understand their needs, and the image they are looking to create for their business or service. We can work with your copywriter to edit and proofread your work before it goes live.